The purpose of Spinnaker Consulting’s marketing program is to make Spinnaker the leader in selling high profit services to the word’s major boat manufactures and boating suppliers this will be accomplished by positioning Spinnaker as the industry expert in helping clients accelerate manufacturing operations, improve sales processes and boost product profitability
Our target market is the chief operating officers, sales executives and manufacturing executives of the fifty largest boat manufacturers and their suppliers.
The firm’s nhice is to provide practical and action – oriented advice that guarantees improvement in profitability for client thad exceeds spinnaker’s professional fee
The matketing tools we plan to use include the followings.
- A Web site that promotes spinnaker and provides resources for our clients.
- A Free monthly electronic newsletter (zine) on topics interest to clients and prospects.
- Presentations by our consultants at targeted trade show.
- Direct mailings follow up to contacts made at the trade shows.
- Publishing articles four time a year in industry trade journal.
The spinnaker team will 5 be seen as creative, collaborative, highly competent, results-oriented an easy to work with.
The marketing budget for the pratice will be 20% of fees.
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